Brand Foundations Framework
![A visual framework to help structure your brand foundations and map the hierarchy of your brand narrative and supporting messaging.](/cdn-cgi/image/format=webp,width=3840/https://s3.us-west-2.amazonaws.com/public.notion-static.com/template/fe72fa95-f0ae-495a-8314-5a97174709bd/desktop.png)
About this template
You can use this visual framework is a tool to help you structure your brand foundations and map out the hierarchy of your brand narrative and supporting messaging. Use it as a reference for a more robust messaging guide, or use it as a template and fill in each block with your actual mission statement, vision statement, and so on.